Agam - Brand Self-Assessment Tool

Brand Self-Assessment Tool

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Brand Self-Assessment Tool

Instructions:

This is a self-assessment tool to help you evaluate your brand’s strengths and areas for improvement. Choose the most appropriate answer for each question and note your score. At the end of the assessment, an automated report will be generated based on your scores.


No clear mission/vision statement
Exists but lacks clarity or alignment with business goals
Defined but not consistently communicated internally or externally
Well-defined, aligned with business objectives, and somewhat communicated
Clearly articulated, aligned with business strategy, and consistently reinforced across all brand touchpoints


No defined values
Values exist but are not documented or communicated
Values are documented but not consistently reflected in brand actions
Values are documented and occasionally reinforced in brand messaging
Values are well-documented, consistently reinforced, and reflected in all brand interactions


No clear differentiation
Some differentiation but not clearly communicated
Differentiation exists but is not consistently reinforced in marketing
Differentiation is clear and somewhat effective
Strong and unique positioning consistently communicated across all channels


No defined target audience
Basic demographic understanding but no detailed insights
Defined audience segments but limited behavioral insights
Clearly defined audience with behavioral insights guiding marketing efforts
Well-researched audience personas backed by data-driven insights


Inconsistent branding across platforms
Some branding elements in place but lack consistency
Branding is somewhat consistent but needs improvement
Strong branding with minor inconsistencies
Cohesive, professional branding across all platforms


No website
Yes, I have a website


More than 3 years ago
2-3 years ago
1-2 years ago
6-12 months ago
Within the last 6 months


No, it is not mobile-friendly
Yes, it is fully mobile-optimized


No tracking in place
Basic tracking but no analysis
Some analytics tracking but not regularly reviewed
Regular analytics tracking with some insights used
Fully integrated analytics used to drive decision-making


No CTAs present
Few CTAs but not strategically placed
CTAs exist but are not compelling
Clear and visible CTAs driving engagement
Strategically placed CTAs leading to high conversions


None
Only one platform
2-3 platforms with inconsistent activity
Active on 3-4 platforms with regular updates
Strong presence across multiple platforms with high engagement


Rarely or never
Once a month or less
Once a week
A few times per week
Daily or multiple times per day


No consistency
Some branding but not cohesive
Moderate consistency with occasional variations
Strong consistency with minor deviations
Completely aligned branding across all social media platforms

Your Brand’s Score Breakdown

Your brand’s strength lies in its clarity, consistency, and market positioning. Based on your assessment, here’s what your score means and how you can improve.

80-100 (Brand Excellence!) Your brand is well-structured, engaging, and delivering consistent value.
Keep refining your strategy for long-term dominance.

60-79 (Strong, but Needs Fine-Tuning!) You have a solid foundation, but optimizing key brand elements can drive more impact.

40-59 (Brand Needs Work!) Your brand has strong elements but lacks consistency. Strengthening your digital presence, messaging, and customer engagement can help.

Below 40 (Brand Overhaul Required!) Your brand is missing key elements that define success. It’s time for a brand transformation.

How to Strengthen Your Brand

📌 Clarify Your Brand Messaging – Define your brand’s mission, vision, and tone of voice.
📌 Enhance Digital Presence – Optimize your website, social media, and content strategy.
📌 Improve Brand Consistency – Align visuals, messaging, and customer touchpoints.
📌 Get Expert Insights – Work with Agam Creative Studio to craft a winning brand strategy.
Choose a retainer-based model for ongoing support or project-based pricing for specific requirements. Let’s build something extraordinary for your brand!

Ready to elevate your brand?

Agam Creative Studio is a One-Stop Solution offering a comprehensive suite of services for all your branding needs.

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